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Olbermann Beats O'Reilly!

Olbermann's Countdown on MSNBC had 244,000 viewers age 25-54 from 8:45 - 9:00pm while Bill O'Reilly O'Falafel's show had only 240,000. Loofa Boy's ratings steadily dropped thoughout his Friday show while Keith's increased every 15 minutes. TVNewser

He is either the leading man of MSNBC or its leading agent provocateur, but Keith Olbermann has no problem embracing either role.

"You can’t spell momentum without Olbermann — or something like that," he said in a telephone interview, with a typical sprinkle of wry in his voice.

The momentum reference related to MSNBC’s recent aggressive positioning of the program "Countdown With Keith Olbermann" as the centerpiece of this all-news cable network’s latest effort to become more competitive with Fox News Channel and CNN.
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"You don’t punch down," Mr. Olbermann said. "If you’re in my position," he added, referring to his initially microscopic ratings next to Mr. O’Reilly’s, "you punch upwards." New York Times

TVNewser: Olbermann Beats O'Reilly (For 15 Minutes In The Demo On Friday)
Daily Kos: Olbermann's ratings pass his nemesis
slate.com: The Mouth vs. the Bully
Daily Kos: FOX Ratings In Free Fall - O'Reilly Leads The Way Down
newsmax.com: Olbermann Bashes O'Reilly, No One Watching
New York Times: MSNBC’s Star Carves Anti-Fox Niche
youtube.com: Olbermann spanks O'Reilly
youtube.com: O'Reilly Worser and Worst
Media Matters: O'Reilly called for MSNBC to boost ratings by reinstating Donahue in Olbermann's timeslot, overlooking MSNBC's lower rated conservative programming